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News

Mobile Marketing Complaints Increase

Complaints about advertising to mobile phones via text messaging have jumped in the past year.

All The News

‘Britishness’ still selling

Recent research by the Walpole Committee has shown that the conflict in Iraq has not had a significant impact on UK export sales.

All The News

Affiliate marketing is set to soar

Affiliate marketing spend is set to more than double by the end of 2004.

All The News

Lessons in radical innovation

Half of the US’s economic growth comes from products that barely existed a decade ago. But how do you generate an environment from which innovative products and services emerge?
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Inventing a Different Marketing Language
Platteel believes that marketers need to bring more innovation and creativity to the brands they create and the way they communicate with consumers.
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