encourager les autres
Excalibur continues its focus on current thinking surrounding CRM. This month,
competition and how resting on your laurels can leave you open to attack. Check
back each month to catch up on the latest discussion…
Andy, this month, continues his popular 'Copycat' series and returns to the inspirational
years of direct marketing and mail order, to revisit the work of a genius…
E-mail Marketing -
Getting noticed in a crowded in-box
How long does it take to delete an e-mail? 2 seconds, 1 second, 0.1 seconds? Whatever
the answer, our behaviour when going through new mail is that our finger hovers
ruthlessly over the delete key, deleting on impulse. Dave Chaffey looks at ways
to make sure your messages are noticed.
A Nation of Thieves - The
Are we really on the verge of an ethical society? Or is the reality that the majority
of customers have a darker side which is happy to steal and defraud? Merlin Stone
looks at good and bad customers and how business can protect themselves against
the bad ones.
Is Search Engine
Marketing right for you?
As search engine marketing becomes increasingly an issue affecting every organisation
online, many businesses are so desperate to not be left behind that they are failing
to properly analyse the strengths and weaknesses of their campaigns. Here, James
Colborn considers setting and achieving search engine marketing objectives.
Ideas from the Front line can pay off
Ideas from employees have fuelled some of the most innovative products and marketing
campaigns of the last century. In this article Pip Frankish of 3M takes a look
at tapping the dormant creativity within your organisation.
Speed Kills Competition - Marketers should embrace
the real-time enterprise
Customers rarely complain about things happening too quickly, and the majority
would pay for this. So why do most mail order companies still only promise 28
day delivery? Beth Rogers explains why real-time enterprise represents a new opportunity
for marketers to drive customer satisfaction whilst also saving the company money.
What's Old in Marketing (Research)
Amidst all the exciting developments in marketing
research thanks to new technology, Nigel Bradley takes a step back to look at
the underlying principles behind it. Instead of changing with the times, these
core elements are becoming even more important for ensuring successful research