When People-Based CRM Might Help
Excalibur is back again, continuing its response
to current thinking surrounding CRM. This month
the focus is on customer services and whether
people should take priority over processes.
An Eye on Profits and the Community
Cause related marketing can mean big business
for commercial organisations and charities.
Pip Frankish, General Manager, Corporate Marketing
& Communication, 3M UK, looks at how companies
are becoming increasingly innovative when including
such campaigns in their marketing strategies.
E-Mail Marketing - Copywriting Best Practice
Dave Chaffey continues his series on e-mail marketing.
Following his insights into crafting e-mail creative,
this month he returns to look in more detail at
best practice for e-mail copywriting, investigating
the 8 questions that everyone writing e-copy should
The Five Deadly Sins of Copy Creativity
Andy this month continues his popular 'Copycat'
series and looks at the Five Deadly Sins Of Copy
Creativity and adds two new ones of his own. Plus,
he shares with us, some fascinating copy and creative
examples taken from his large postbag...
Market Research and CRM
While marketing researchers might applaud the
"Listen, observe and learn" ethos of
CRM, the reality of CRM often leaves much to be
desired. Merlin Stone looks at why marketing researchers
should consider becoming guardians of customer
A Blogging Marketer!
Blogs are beginning to be used as a business communications
tool. Never heard of them? You soon will. Dick
Stroud takes a look at what a blog is, what you
can do with them and why they are important for
Why Goal Setting Works!
It's official: we can accomplish more and go farther
if we dedicate ourselves to written goals, keep
them on our corporate and personal radar screens
and follow through to make them happen. Colin
Thompson looks at how to set goals for the maximum