Focus On Data Protection
the Data Protection Act 1998
Eight data protection principles form the core of
the Data Protection Act 1998, setting out the ground rules for processing personal
data. In this article, Samantha Cooke discusses each of these principles.
A marketing campaign can have one specific objective, or several, depending on
what you're trying to achieve. Caroline Redfern explains how differing objectives
will require different marketing mediums, types of data and levels of spend to
achieve your end goal.
Do You Speak Marketese?"
The Brits always seem to take it for granted that the rest of the world must speak
English. In this article, Jonathan Gabay takes a look at some shocking examples
of how companies can get their messages wrong on international shores.
Syndication (RSS) - Boring name, brilliant idea
The BBC and Amazon are using a communications channel called 'Really Simple Syndication'
(RSS). What do they know about RSS that we don't? What is RSS? Why could it replace
e-mail marketing? Why is it something you should understand? Dick Stroud explains.
No one Cares
Andy Owen is back with his regular insight into the world of copywriting. This
month he is looking at why fewer and fewer people these days seem to want to go
the extra mile for us.
of Marketing and Customer Management
: "Customer management" and "marketing" are intimately related,
widely used and frequently misunderstood. Both are also under the business microscope,
with their value to business challenged. In this article, Merlin Stone examines
this challenge and explains why he thinks it is due to a misunderstanding of the
nature of both terms.
- Devising and Refining
This article aims to distil the success factors for e-mail newsletters which helps
get them into the 'must read' category. Dave Chaffey presents the success factors
as a series of decisions which should be taken when you are devising your e-newsletter
or refreshing an established newsletter.
Excalibur returns for another instalment. This month, as the holiday season draws
to a close, Excalibur provides some insights into the cruising game.