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Issue 22

Focus On Data Protection

Complying with the Data Protection Act 1998
Eight data protection principles form the core of the Data Protection Act 1998, setting out the ground rules for processing personal data. In this article, Samantha Cooke discusses each of these principles.

Data Buyers Guide
A marketing campaign can have one specific objective, or several, depending on what you're trying to achieve. Caroline Redfern explains how differing objectives will require different marketing mediums, types of data and levels of spend to achieve your end goal.

"Oy, Do You Speak Marketese?"
The Brits always seem to take it for granted that the rest of the world must speak English. In this article, Jonathan Gabay takes a look at some shocking examples of how companies can get their messages wrong on international shores.

Really Simple Syndication (RSS) - Boring name, brilliant idea
The BBC and Amazon are using a communications channel called 'Really Simple Syndication' (RSS). What do they know about RSS that we don't? What is RSS? Why could it replace e-mail marketing? Why is it something you should understand? Dick Stroud explains.

No one Cares Anymore…
Andy Owen is back with his regular insight into the world of copywriting. This month he is looking at why fewer and fewer people these days seem to want to go the extra mile for us.

The Value of Marketing and Customer Management
: "Customer management" and "marketing" are intimately related, widely used and frequently misunderstood. Both are also under the business microscope, with their value to business challenged. In this article, Merlin Stone examines this challenge and explains why he thinks it is due to a misunderstanding of the nature of both terms.

E-Newsletters - Devising and Refining
This article aims to distil the success factors for e-mail newsletters which helps get them into the 'must read' category. Dave Chaffey presents the success factors as a series of decisions which should be taken when you are devising your e-newsletter or refreshing an established newsletter.

The Travelling Marketer
Excalibur returns for another instalment. This month, as the holiday season draws to a close, Excalibur provides some insights into the cruising game.

A MediaCo (uk) Production