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Issue 24




Outsourcing for the Customer, Solutions Provision for the Supplier

Following his research for a new book, this month Merlin Stone looks at the global move of companies from a variety of sectors, from selling individual products and services to selling complete solutions. This article describes how solutions marketing has transformed industries as diverse as chilled food supply, defence contracting, broadcasting and logistics.



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Is there Life in Viral Marketing

It's a couple of years now since many marketers were briefing agencies to include a viral element in their campaigns in the hope the campaign would 'go viral'. But was this just a brief craze, or is viral still relevant? In this article, Dave Chaffey looks at the application, effectiveness and legal constraints of viral marketing today>



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Going Out with a Bang!

Andy Owen is finishing off 2003 with a real treat. Not only do we get his latest insights on copywriting, but he has also invited four marketing giants to provide their own unique observations on this complex area of marketing. Enjoy…



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Not rugby again!

Back again for another instalment of current thinking in marketing. This time, the focus is on the benefits of teamwork with the spotlight on, what else, the rugby! Check back each month to catch up on the latest discussion.



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Keyword Grouping for 'Campaign' Success

The latest developments in the search engine environment have seen the introduction of tracking variables into many search engine reporting platforms. In this article, James Colborn addresses a series of debates which concern the industry as a whole.



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