A conference for challenging times
The Chartered Institute of Marketing is holding its Annual National Conference in Birmingham's newly re-furbished Crown Plaza hotel on 11 November. The conference, designed to be a fast-track educational day, aims to give businesses practical help to not only survive but thrive in the challenging times that lay ahead.
Chaired by Evan Davis, of Dragon's Den fame, and with presentations by Karren Brady, P Y Gerbeau, and eminent marketing thinkers: Dave Chaffey, John Grant, Lyndon Simkin and John Smythe amongst others, the day promises to be packed with practical advice for marketers and business managers alike.
This year's conference will examine four key areas - digital marketing, sustainability, segmentation, and employee engagement - with presentations from specialist marketing academics supported, and illustrated, with real life case studies from leading practitioners in each area.
Those marketers who keep up-to-date with their skills and knowledge will be those best placed to make the most of the opportunities that often accompany a downturn and help their organisations stand out from the crowd and build long-term competitive advantage.
Further details of the event can be found at: www.cim.co.uk/conference2008.
Sales professionals pay outstrips colleagues
Sales professionals remain some of the best paid in business, according to The Chartered Institute of Marketing's latest Croner Sales Rewards study, with both basic pay and bonuses rising.
Sales professionals' average basic pay exceeded that of their colleagues in marketing, finance and HR across most levels, in some cases by as much as 10 per cent (Junior Manager level). The average basic salary for a middle manager in sales is just over £37k - 8.5 per cent higher than the national average for this level.
For a Head of Function position, average basic pay lagged slightly behind those of professional colleagues in marketing, finance and HR, but remained 1.5 per cent above the national average for this level at just under £54k.
In September, The Institute will publish the Croner Marketing Rewards 2008 salary study. For details, please click here.
'2012' logo ineffective say marketers
The latest Marketing Trends Survey from The Chartered Institute of Marketing, conducted by Ipsos MORI, has found that marketers are overwhelmingly sceptical about the effectiveness of the 2012 London Olympic logo.
The survey revealed that marketers have serious doubts about the effectiveness of the 2012 logo, with nearly three-fifths (57 per cent) believing it is not an effective design - including 30 per cent who feel strongly that it is ineffective. Only one in five believe that the 2012 logo is an effective design.
Other news
New codes for mobiles
The Mobile Marketing Association has launched new global codes of conduct for mobile marketers. Devised by its Privacy Committee and encompassing input from its regional boards, the codes aim to provide clear guidance on the use of opt-in and simple opt-out.
www.mad.co.uk [Accessed on 17 July 2008]
Lowest loyalty levels for 10 years
According to Verdict, shoppers' loyalty is at its lowest ebb for 10 years. The clothing sector fared worst, with an increase of 3.1 per cent, up to 25.2 per cent disloyalty. The highest loyalty rate is for John Lewis' electricals department, with a rate of nearly 91 per cent loyalty.
Marketing, 16 July 2008, p5
Red means 'go'
A report by Sky Media shows that more than 1 in 3 TV viewers who press the red button during an advert buy the advertised brand for the first time. Its research discovered that 39 per cent of people who went interactive during ads for Warburtons, Carlsberg and Ribena went on to buy the brands - with 45 per cent being new buyers of Carlsberg and 25 per cent new to Warburtons.
Media Week, 1 July 2008, p4
Successful subjects
Long subject lines are more effective than shorter ones when it comes to email marketing messages. Alchemy Worx found that subject lines with 50 characters or fewer were likely to be opened by recipients, but click through rates were low. Subject lines with 70-100 characters were opened and click through rates were higher. Subject lines that contained 60-70 characters were the least effective on both opening rates and click throughs.
New Media Age, 3 July 2008, p13
Simple really
The results of a recent Kaizo advocacy campaign for Simple have dramatically shown how online involvement drives word-of-mouth and cuts the cost of customer acquisition. The campaign, run through the SimplyCity advocacy panel, has shown the potential of a new product ahead of launch and generated unparalleled consumer feedback and support. Results include more than doubling the number of brand advisors to over 10,000 and generating over a 1,000 glowing customer endorsements even before launch.
Kaizo news release, 21 July 2008
Brits are biggest viewers
A survey by ComScore shows that the British are big watchers of online video. More than 3 billion videos were viewed in the UK during April, which is more than in the US, Canada, Germany and France. Most online videos were watched via Google-owned sites (48.2 per cent), but the BBC and Facebook are starting to make their presence felt.
New Media Age, 3 July 2008, p13
Sensory cinema
The first scented cinema adverts could be sniffed in the UK after Nivea trialled them in Germany. The scent of the skincare product was piped via air-conditioning vents in cinemas, increasing brand awareness by 500 per cent among the audience.
Marketing, 9 July 2008, p5
Croner Rewards Survey Breakfast Briefing
Events ...
3 September, London, CIPR
Do you feel your employers are short-changing
you? Are your marketing professionals paid what
they are worth?
Getting the salary and benefits package right
is important when it comes to attracting the
best marketing professionals, but do you know
what that is? This briefing will deliver findings
from the Marketing Rewards Survey that benchmarks
marketing salaries and benefits for all grades,
by region, sector and turnover.
Speakers:
Andrew Walker, Business Director, Croner Rewards
David Thorp, Director of Research and Information,
The Chartered Institute of Marketing
For more information and to book please click
here or call 01628 427120.
Ideal Business Show Wales
3-4 September
Survival, profit and growth will be the themes
of the Ideal Business Show in Wales on 3 and
4 September at the National Indoor Athletics
Centre, Cardiff.
Designed specifically for small and medium-sized
enterprises, the event will offer expert and
applicable advice to delegates.
Seminars will cover a wide range of topics,
from the future of internet marketing to the
comparative advantages of organic and paid-for
search and online PR. Rachel Elnaugh, entrepreneur
and author or Business Nightmares, will
host the business breakfast seminar with a talk
on overcoming major setbacks.
To register see www.idealbusinessshow.co.uk
Event UK (incorporating National Venue Show)
16-17 September, NEC, Birmingham
The ideal place to source destinations, venues,
event service suppliers and all the trimmings
for:
• meetings • conferences • exhibitions • experiential
marketing • training
• roadshows • corporate parties • product launches
• promotional activity
• team building • parties • sales presentations
• conventions and congresses
• awards and charity events • field sales •
marketing - or any type of event
With 20 free seminars, keynote speakers and
a free advice centre, plenty of networking opportunities
and exciting new feature areas, Event UK is
perfectly placed to inspire.
To register, please visit www.event-uk.com.
Shape the Agenda:
The event that dare not speak its name -
marketing the 2012 Olympics
25 September, Moor Hall, The Chartered Institute
of Marketing
On the auspicious date of the 08/08/08, the
world's attention will turn to Beijing and the
opening of the 29th Summer Olympic event.
With the 2012 London Olympics now just four
years away, our next agenda paper will look
at what this spectacular sporting event will
mean for UK marketers and you are invited to
its launch at Moor Hall, the home of The Chartered
Institute of Marketing.
With the Olympic Movement, the UK Government,
and big corporations determined to keep marketing
and sponsorship opportunities in the hands of
a select few, will UK marketers see any benefits
from this terrific national showcase? Or will
marketers be able to benefit indirectly from
the rise in visitors to the UK and the boost
this will give the wider economy and certain
sectors such as hospitality and sport?
To book online please click
here or call 01628 427120.
For the first time, we're also bringing the
following Agendas to you:
'The event that dare not speak its name
- marketing the 2012 Olympics':
'Learning 2.0 - marketers and personal development':
'No man is an island - marketing and the
law':
The World Social Marketing Conference
29-30 September, Hilton Brighton Metropole,
Brighton
The World Social Marketing Conference takes
place on the 29-30 September in Brighton. It
is the first of its kind. Social marketing experts
and practitioners from across the world including
Philip Kotler, the expert who first used the
term social marketing, will share learning and
debate on the future for social marketing.
The event has been designed to suit the needs
of Directors, Senior Managers and practitioners
involved in social marketing and delegates from
government, the public sector, Non-Government
Organisations, marketing, PR and communication
companies. A section of the conference is split
into three topics - health, environment and
civic engagement.
For further information on the conference,
the exhibition and dinner, and to book seats
please visit http://tcp-events.co.uk/wsmc/registration.html
NHS Marketing Forum 2008
This comprehensive event provides all the latest
news, developments and innovations within the
field of healthcare marketing. The forum consists
of two important one-day conferences:
Marketing in a Competitive NHS:
Adopting a strategic approach to communicate
and market your organisation to the health community
14 October, London
In an increasingly competitive NHS marketplace,
now more than ever, NHS providers need to develop
sophisticated and proactive marketing strategies.
Through a mixture of expert guidance, high-level
insight and best practice case studies, this
essential annual forum will help you gain the
tools and knowledge you need to drive marketing
expertise across your organisation and safeguard
the future of your business.
For more information please visit www.hsj-marketing.com.
Social Marketing for Health Improvement:
Applying best practice marketing techniques
to facilitate local behaviour change
15 October, London
Recognising the increased need to prioritise
the deployment of effective and robust social
marketing in an NHS focused on promoting health
and wellbeing, HSJ are delighted to launch this
essential new event. Benefit from a comprehensive
and practical introduction to developing a social
marketing initiative, taking you step-by-step
through the crucial stages of planning,
developing customer insight, implementation
and evaluation.
Please visit www.hsj-marketing.com
for further details.
Annual National Conference 2008
11 November, Crowne Plaza Birmingham City
Centre
Marketing in challenging times - what every
business needs to know
With the end of the 'nice' decade, UK businesses
are confronted with an increasingly difficult
economic climate and can expect a stormy ride
over the next couple of years.
The Institute invites you to its Annual National
Conference to hear experts discuss and share
their practical knowledge of four key topics:
-
Digital marketing
-
Sustainability
-
Segmentation
-
Employee engagement
Discover essential tips on how to employ the
best techniques in these fields and see their
impact on business - demonstrated with real-life
case studies.
Keynote speakers include Karren Brady, CEO,
Birmingham City Football Club; and Pierre-Yves
Gerbeau, Executive Director, Capital & Regional,
former Chief Executive of the Dome, former Vice
President, Operations at Disneyland Paris. Other
speakers from organisations such as Experian,
O2, and Tyrells Potato Chips will also share
their experiences.
If you only do one 'how to' conference this
year, make it this one.
For full details and to book your place at
an early-bird rate, visit www.cim.co.uk/conference2008.
Chartered Marketer 10th Anniversary
Dinner
11 November, Crowne Plaza Birmingham
City Centre
This year we are celebrating the 10th anniversary
of Chartered Marketer status - the mark of an
up-to-date, experienced and qualified marketing
professional. To highlight this milestone we
are holding an exclusive dinner for all our
Chartered Marketers in recognition of this elite
status.
A black-tie event, the programme for the evening
will include:
-
welcome drinks
-
celebratory dinner
-
after-dinner speaker
It will also recognise the accomplishment of
all those who have successfully achieved and
maintained Chartered Marketer status over the
years. So come and join us to celebrate ten
years of professional excellence.
Please click
here for full details.
National Sales Awards - Awards Ceremony
25 February, 2009
The National Sales Awards celebrate outstanding
achievement in sales. As the most prestigious
event on the UK sales calendar, the National
Sales Awards are a good platform for organisations
to highlight their sales success and show that
they are a business that develops outstanding
and highly professional sales people. Nominate
teams and individuals and inspire them to continually
reach higher.
Deadline for entries is 29 September,
with the finalist being announced on 9 October.
The awards ceremony itself is being held on
25 February 2009.
Please visit www.nationalsalesawards.com
for full details.
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