How important to you
is a day or two?…
important is your career?
As a professional marketer
you have chosen to work at the sharp-end of the most dynamic of all commercial
disciplines. Rigorous, demanding, time-hungry; never standing still. You work
under phenomenal demands. Corporate success or failure may depend on your skills.
That’s a real responsibility.
Are you sure your
skills are up to it?
Keep those skills up to
date. Investigate new techniques and apply the latest models in your business
through regular training. You can thrive in this environment, but
you can’t do it alone.
The problem - as ever -
is time…or the lack of it.
Like many others you no
longer feel you can spare more than a few hours at a time because of the serious
pressures you work under.
That's where CIM's training
workshops will make the difference. They will give you fresh insights and original
perspectives that you can immediately and profitably apply.
Learn FAST… Learn
For a complete guide to
CIM's training courses, visit http://www.cim.co.uk/trainingbrochure/
For the next few minutes,
however, we’d like you to focus on the courses we’ve designed to highlight and
support the latest CIM Quarterly Agenda….”The Creative Dilemma: Successful
Innovation in Fast-Changing Markets”
It was Michael Robert in
his book “Product Innovation Strategy” who articulated the key issue:
…there is a systematic
process to product creation and introduction and in long-lived organisations such
a process is being practised consciously, whereas less successful organisations
think it is a “chance” happening.
But maybe Mathew J. Kiernan,
Chairman of Innovest Group International SA, phrased it even better:
GET INNOVATIVE OR
So what are organisations
doing about it? What can organisations do about it?
A lot more than you may
Creativity is a process.
Innovation is a process. Just like marketing planning, just like brand management.
And you can get inside these processes… with a little help from CIM. Click
onto the links below and you’ll be able to look closely at the courses we think
will help you develop your personal creativity and work towards the creation of
an innovation culture within your organisation:
Digital Channel Innovation
Absolute Beginner’s guide to Creative Marketing
Creativity Throughout Your Organisation
and Creativity Skills for Marketers
Product Development: From Concept to Launch
Don't forget - all CIM courses
can be booked via our website. Simply click on the following link to use our quick
and easy online booking facility - http://www.cimtraining.com/
Alternatively, if you wish
to discuss your training requirements with a member of our Client Services team,
please call +44 (0)1628 427200.