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Training


How important to you is a day or two?…

                                                               …How important is your career?

As a professional marketer you have chosen to work at the sharp-end of the most dynamic of all commercial disciplines. Rigorous, demanding, time-hungry; never standing still. You work under phenomenal demands. Corporate success or failure may depend on your skills. That’s a real responsibility.

Are you sure your skills are up to it?

Keep those skills up to date. Investigate new techniques and apply the latest models in your business through regular training.  You can thrive in this environment, but you can’t do it alone.

The problem - as ever - is time…or the lack of it.

Like many others you no longer feel you can spare more than a few hours at a time because of the serious pressures you work under.

That's where CIM's training workshops will make the difference. They will give you fresh insights and original perspectives that you can immediately and profitably apply.

Learn FAST… Learn SMART…Learn CIM

For a complete guide to CIM's training courses, visit http://www.cim.co.uk/trainingbrochure/

For the next few minutes, however, we’d like you to focus on the courses we’ve designed to highlight and support the latest CIM Quarterly Agenda….”The Creative Dilemma: Successful Innovation in Fast-Changing Markets”

It was Michael Robert in his book “Product Innovation Strategy” who articulated the key issue:

there is a systematic process to product creation and introduction and in long-lived organisations such a process is being practised consciously, whereas less successful organisations think it is a “chance” happening.

But maybe Mathew J. Kiernan, Chairman of Innovest Group International SA, phrased it even better:

GET INNOVATIVE OR GET DEAD!

So what are organisations doing about it? What can organisations do about it?

A lot more than you may think.

Creativity is a process. Innovation is a process. Just like marketing planning, just like brand management. And you can get inside these processes… with a little help from CIM. Click onto the links below and you’ll be able to look closely at the courses we think will help you develop your personal creativity and work towards the creation of an innovation culture within your organisation:

The Innovation Programme

Marketing-Led Innovation

Managing Ideas

Customer-Led Digital Channel Innovation

The Absolute Beginner’s guide to Creative Marketing

Unleashing Creativity Throughout Your Organisation

Thinking and Creativity Skills for Marketers

Beyond Brainstorming

Creative Strategies

New Product Development: From Concept to Launch

Don't forget - all CIM courses can be booked via our website. Simply click on the following link to use our quick and easy online booking facility - http://www.cimtraining.com/

Alternatively, if you wish to discuss your training requirements with a member of our Client Services team, please call +44 (0)1628 427200.


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